Get on Brand
Get on Brand
Personal branding has become increasingly important as social media networks continue to expand. Simply put, your personal brand is all about reputation and especially how other people see you online. When you send a recruiter your CV, one of the first things they will do is an online search to find out a little more information. So how do you make sure you are representing yourself as well as you can?
- Assess Your Image
Consider what messages you are sending out and what they reflect. Google yourself. Have a look at your presence on not just work-related platforms like LinkedIn, but across all public social media, such as Facebook and Instagram. Do you come across as a positive person? Are your interests represented? For example, if you want a career in science, are you a member of related groups?
“When you share, you think you are sharing with your friends, but you are sharing with everybody – so make sure that what you publish is what you want people to see,” says Mohammed Al Muhanadi, the Chief Executive Officer of Social Media Solutions.
- Be Consistent
Al Muhanadi says it is important to make sure that your profiles across various platforms match up. Write one short, snappy biography and adapt it, rather than having different bios on different sites.
- Be Active
You don’t have to be present on every new network. However, if you are online, be active – check in regularly to develop your network, join groups, and share content.
- Be Appropriate
Over-sharing is one of the most damaging ways you can harm your brand online. If the news is something just you and your closest friends need to know, share only in a closed platform like WhatsApp or Snapchat, Al Muhanadi advised.
TOP 10 SOCIAL MEDIA BRANDING TIPS
- Consider your social media from a recruiters’ point of view
- If you are online, be active
- Join professional groups
- Build a consistent profile
- Use good quality photos, blogs and videos
- Follow leaders in your field
- Don’t overshare
- Use keywords in bios and hashtags
- Support other people by sharing relevant content
- Be positive in your messages